The Connection is, first of all, the two of us: Samara and Fred. It's also our life purpose: to connect. Yes, connecting is part of our souls!
We also chose a brand to maintain our connection and highlight our connections that brought the Connection to life: Fred and Sâmara; Sales and Marketing; Clients and Connection.
Our colors were also thought out and planned, after all, the color element is a silent language, as it has a vibration, like music. A brand's color palette is the language it uses to converse with its audience. Therefore, we carefully choose our colors, in pastel tones, which are often used when the ultimate goal is an inviting and sophisticated aesthetic. There is a perception that these tones make a greater connection with artisanal human action, without a production line.
Let's get to the meaning of the colors: Blue: Professionalism, confidence and innovation; Gray: Practicality and reliability; Rose: Inspiration and hope for the future; Why choose one color only when you can choose several of them, right?
HOW THE CONNECTION BORN
